Testa Marketing

Industry

Human resources and workplace climate

An internal survey only works if the employee believes it is anonymous.

Discuss my case

Workplace climate, engagement, attrition and organisational culture. It is the only study where the respondent depends economically on whoever commissioned it, and that changes everything: if the company runs the measurement itself, the result comes out fine and is useless. That is why fieldwork has to be external and anonymity has to be verifiable.

What this industry is up against

01

The employee does not say what they think without trusting the anonymity.

02

Small teams are identifiable, so grouping has to be done with judgement.

03

The exit interview is run by someone who is part of the problem.

04

Measuring climate and then not acting is worse than not measuring at all.

Studies we typically run

Frequent studies in this industry

  • Workplace climate survey with external fieldwork
  • Engagement and retention driver study
  • Exit interviews conducted by a third party
  • Organisational culture diagnostic
  • Employer brand perception study
  • Internal communication assessment

Case studies

Case studies for this industry: coming soon.

Let's talk about your project

Related solutions

Methods we use

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.