Testa Marketing

Industry

Industry and B2B solutions

There is no thousand-case sample here: there are thirty buyers, and you have to reach them.

Discuss my case

Manufacturing, maquiladora, heavy industry, distribution and supply. The universe is small and known, the purchase involves several people and the cycle is long. B2B research is won or lost in recruitment: if you do not reach the right buyer, no method will save the study.

What this industry is up against

01

The universe is so small that classic statistical sampling does not apply.

02

A committee decides, not a person, and each member weighs differently.

03

The buyer has a packed schedule and does not answer open surveys.

04

Pricing information in the sector is opaque by definition.

Studies we typically run

Frequent studies in this industry

  • In-depth interviews with buyers and technical decision-makers
  • Buying committee map and the weight of each role
  • Supply chain and supplier satisfaction study
  • Industrial market sizing
  • Competitive and technical positioning analysis
  • Value proposition and sales material evaluation

Case studies

Case studies for this industry: coming soon.

Let's talk about your project

Related solutions

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Market Intelligence

The size, structure and opportunity of a market

 A Testa interviewer talking with a consumer in her home

Customer Understanding

Who your customer is, what they do and why

 A table with packaging prototypes, product samples and evaluation sheets

Product & Innovation

Validate before you produce

Methods we use

In-depth interviews Desk research AI-assisted phone surveys

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.

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