Testa Academy
Half the value of a study is lost on arrival: reports nobody knows how to read, badly written briefs that produce badly aimed studies. Academy exists to close that gap on the client’s side.
Courses
Structured training for marketing, product or communication teams who will commission and read studies. How to write a brief, how to read a technical datasheet and how not to draw conclusions the data will not support.
Workshops
Hands-on sessions on one concrete team problem: designing a questionnaire, defining a segmentation, or setting up tracking that stays comparable across waves.
Webinars
Short, open sessions on a single topic, with room for questions.
Bespoke training
Programmes designed with the team that will receive them, using their own data and their own cases.
The course and webinar calendar is not published yet. If you are interested in training for your team, write to us and we will build it around your own cases.
Let's talk about your projectTell us what decision you are facing and we will tell you which study answers it.