Testa Marketing

Observatory

Banking, insurance and fintech

An industry where trust is the product.

What we track in this industry

Topics under observation

  • The unbanked market does not appear in any internal database.
  • Talking about income and debt requires a framing that builds trust.
  • Perceived risk weighs more than the rate in the decision.
  • The branch experience contradicts what the app promises.

Publications

There are no published entries for this industry yet. They will be added as we close studies whose findings can be shared.

See the industry

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