Observatory

Consumer goods, retail and food

The category where the decision lasts three seconds in front of the shelf.

What we track in this industry

Topics under observation

The chain’s private label competes with your product on its own shelf.
Price elasticity shifts from one city to another within the same country.
The traditional channel still carries weight and cannot be measured with digital tools.
A badly tested reformulation costs more than the saving it was chasing.

There are no published entries for this industry yet. They will be added as we close studies whose findings can be shared.

Tell us what decision you are facing and we will tell you which study answers it.

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