Testa Marketing

Observatory

Energy and fuels

An industry where the social licence weighs as much as the permit.

What we track in this industry

Topics under observation

  • Brand matters little when the driver chooses by location and price.
  • Trust in getting a full litre drives loyalty more than advertising does.
  • A project stalls on local opposition nobody measured in time.
  • Technical communication does not reach the public that decides acceptance.

Publications

There are no published entries for this industry yet. They will be added as we close studies whose findings can be shared.

See the industry

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