Testa Marketing

Observatory

Fashion, footwear and design

The trend runs two seasons ahead of the sale.

What we track in this industry

Topics under observation

  • The collection is decided two seasons in advance.
  • Stated taste and actual purchase diverge more than in other categories.
  • Size-driven returns erode margin without ever surfacing as a product problem.
  • The brand competes with resale and counterfeits in the same channel.

Publications

There are no published entries for this industry yet. They will be added as we close studies whose findings can be shared.

See the industry

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