Testa Marketing

Observatory

Government, public opinion and elections

A number without a technical datasheet is not data: it is an opinion with decimals.

What we track in this industry

Topics under observation

  • The result gets published and any methodological weakness becomes news.
  • Hidden vote and social desirability distort the direct answer.
  • Electoral timelines allow no extension of fieldwork.
  • Perception of governance and of party blur together unless separated.

Publications

There are no published entries for this industry yet. They will be added as we close studies whose findings can be shared.

See the industry

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