Testa Marketing

Observatory

Health and wellness

Where the decider, the payer and the consumer are rarely the same person.

What we track in this industry

Topics under observation

  • The prescriber and the end consumer respond to different logics.
  • Recruiting medical specialists takes scheduling and a fee, not an open panel.
  • The subject is sensitive: in a group people do not say what they say alone.
  • Regulation constrains what can be claimed in communication and what can be probed.

Publications

There are no published entries for this industry yet. They will be added as we close studies whose findings can be shared.

See the industry

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.