Testa Marketing

Observatory

Sports, entertainment and betting

Fandom is not bought: it is inherited, it spreads, and it can be measured.

What we track in this industry

Topics under observation

  • Loyalty to the team does not automatically translate into attendance.
  • The ticket price has a ceiling fans do not state out loud.
  • The sponsor wants a return metric the club does not measure.
  • In betting, the regulatory and reputational frame constrains communication.

Publications

There are no published entries for this industry yet. They will be added as we close studies whose findings can be shared.

See the industry

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