Testa Marketing

Observatory

Technology and digital services

Analytics tells you what happened in the product. It does not tell you why.

What we track in this industry

Topics under observation

  • The team trusts product analytics and never talks to a user.
  • Churn is measured late, once the user has already gone.
  • The user who abandons is exactly the one who does not answer in-app surveys.
  • The Mexican market does not behave like the product’s reference market.

Publications

There are no published entries for this industry yet. They will be added as we close studies whose findings can be shared.

See the industry

Let's talk about your project

Tell us what decision you are facing and we will tell you which study answers it.

Get in touch Back to Learn