CAWI (Computer Assisted Web Interview) applies the same logic as CAPI and CATI through personalised links that respondents answer whenever they choose. It gives the participant flexibility and allows video, images and interactive exercises. The trade-off is that it only represents connected populations, and that belongs in the technical datasheet.
01
The profile is defined and respondents are recruited from our own or a partner panel with closed quotas.
02
The questionnaire is programmed with skip logic and per-screen timing control.
03
Cases with impossible timings or flat response patterns are filtered out.
04
Fieldwork progress can be consulted in real time.
Cases where it fits
What you get
Of the connected population, yes, if quotas are properly set. Of Mexico’s total population, not entirely — which is why public opinion or mass-market consumption studies combine it with face-to-face or phone fieldwork. Being honest about that limit is part of the method.
Tell us what decision you are facing and we will tell you which study answers it.
