03 · Brand Intelligence
A brand is worth whatever the market remembers of it.
Request a proposalWe measure how well you are known, what attributes you are given and who you get compared against — from spontaneous awareness to the attributes that separate you from your nearest competitor, with a baseline you can repeat over time to see whether brand investment is moving anything.
Questions it answers
Deliverables
CATI
AI-assisted phone surveys
The fastest route to a large, geographically dispersed sample.
CAWI
Online panels
Fast and economical — as long as your audience is online.
FG
Focus groups
Watching an opinion form when there is someone else in the room.
CAPI
Face-to-face surveys
The method that reaches where the internet does not.
Qualitative
Discourse and narrative analysis
What is being said, who is saying it, and in what words.
For a brand with steady advertising investment, two to four waves a year show movement without overspending. If the goal is evaluating one specific campaign, what you need is a reading before and one after, using the same questionnaire and the same sample profile.
It is especially useful. The first measurement is the baseline everything afterwards is judged against, and it usually reveals that the market already holds a formed idea of the brand — built by word of mouth, the point of sale or the price — which does not always match what the company believes it projects.
Tell us what decision you are facing and we will tell you which study answers it.