01 · Market Intelligence

The size, structure and opportunity of a market

Before you invest, know exactly which market you are entering.

We size the market you want to enter, or the one you already compete in: what it is worth, who splits it, how demand behaves and what gap is still open. We combine hard data from official and industry sources with our own fieldwork, because public data almost never reaches the level of detail at which the decision is actually made.

What it answers

Questions it answers

How big is this market really, and how fast is it growing?
Should we open in this city, or in this catchment area?
Who are my actual competitors and what share do they hold?
What is the market willing to pay for this?
Which segments are underserved today?
Is this business viable before we commit the investment?

What you get

Deliverables

Market sizing with explicit, traceable assumptions
Competitive map: estimated share, positioning and pricing
Profile and size of each demand segment
Catchment and footfall analysis when the decision is about location
Entry scenarios with their risks
Raw datasets, always handed over to the client

Methods we use

Documentary

Desk research

Everything already published, organised so it is actually usable.

CAPI

Face-to-face surveys

The method that reaches where the internet does not.

CATI

AI-assisted phone surveys

The fastest route to a large, geographically dispersed sample.

Analytical

Data and Big Data analysis

Your own data usually holds the answer before you go out and ask.

IDI

In-depth interviews

For hard-to-gather profiles and subjects nobody discusses in a group.

Where we apply it

Consumer goods, retail and food Real estate and urban development Energy and fuels Industry and B2B solutions

Frequently asked questions

Can a market be sized when there is no public data?

Yes, and in Mexico it is the most common case. When INEGI or the industry chambers do not reach the required detail, the size is rebuilt bottom-up: outlet census, catchment footfall, distributor interviews and a demand survey. The result always carries its assumptions in plain sight so the client can challenge them.

How long does a feasibility study take?

Between four and eight weeks depending on geographic coverage and whether face-to-face fieldwork is needed. Desk research and expert interviews are usually delivered earlier, as an advance, so the decision is not held up.

Do you work outside Mexico?